LET'S GET DOWN TO BUSINESS

"WORDS, VIDEOS, AND AUDIO TO MOVE YOUR BOTTOM LINE"

4 TOPICS TO CHOOSE FROM OR SEARCH BELOW

LET'S GET DOWN TO BUSINESS

"WORDS, VIDEOS, AND AUDIO TO MOVE YOUR BOTTOM LINE"

4 TOPICS TO CHOOSE FROM OR SEARCH BELOW

Networking without a plan is like a Rotary Phone in 2024

Networking Stinks When You Can't Capture Leads

May 14, 20246 min read

“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin

Introduction:

If you run a website, chances are you already have a blog. And if you don’t, maybe you should start one. A blog can boost your brand awareness, increase conversions, and improve customer service.

Blogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity. Blogging also helps to present viewers with fresh content regularly.

8 Reasons

With that said, here are 8 reasons why you should start blogging on your website today! 👊

1. Drive traffic to your website

 With the right blog, you can drive traffic to your site consistently. A blog is also a great way to generate sales. If people visit your blog and sign up for your email newsletter or download a resource that you’ve put out there, they become potential customers or clients of your business. Blogs are a great way to get people engaged with your brand.

2. Convert traffic into leads

Blogging helps your website to be more than just a place for people to visit. It gives them the opportunity to interact with your business in a way that isn’t possible through other forms of content on your website. By blogging, you have the ability to help drive traffic back to your website and convert that traffic into leads. For example, if you blog about an important industry event and share it on Facebook and Twitter, you can expect a boost in new signups to your email list or visitors to your website.

3. Become an authority

Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.

4. Build relationships with potential customers

One of the most important aspects of starting a blog is establishing a connection with your potential customers. This can be done through engaging in conversation on your blog, posting stories about how you operate your business, or even sharing inspiring content that you think will resonate with them. These interactions also make it easier for you to keep up with what people are saying and sharing on social media.

5. You can repurpose blog content for social media

This is a great way to get more mileage out of your blogs and increase traffic. However, it's important to use the right type of content on Facebook. If you write about topics like parenting, personal finance, or food, they might not be as relevant on Facebook as other types of posts.

If you are looking to make money online, affiliate marketing has become one of the most popular. Affiliate marketing allows bloggers to earn commissions by promoting products and services from others. The blogger does not need to own any product or service to be able to promote them. All he needs is a link to the product or service which he wants to promote.

6. It drives long-term results

A blog is an essential tool for building a long-term relationship with your audience. The best blogs will eventually become an extension of your company’s culture and marketing strategy, which means that each article you publish has the potential to create a lasting impact on your brand.

Your blog serves as a platform through which you can share information, knowledge, and tips on your preferred topics. This allows you to provide valuable content with value in return. The more time readers spend on your website, the more chances there are for them to get familiarized with your business and become customers down the line.

7. Blogging helps with link building

Your blog should be the top source of information for your business. By writing consistently on your blog, you’ll want to build links back to your website and help increase its authority.

You can use a free service like Google Analytics to track how many people are visiting your site. This will give you an idea of what kind of traffic is coming in from where. You can then decide whether or not it makes sense to invest money into advertising.

If you have a blog that has been around for a while, you may find yourself having trouble getting new readers. If this is the case, there are many things you can do to get more traffic to your site.

You need to make sure that you are providing value in some way to your audience. This means that you should be offering something of interest and benefit to them. You will also want to provide quality content on a regular basis.

Make sure you have an RSS feed so that people can subscribe to your blog. This will allow them to receive updates whenever you post new articles.

8. It increases SEO

Search engine optimization is a vital part of any successful digital marketing campaign. A well-written blog can improve your search rankings by helping you rank higher in search engines. When someone searches for a topic related to your niche, they will often click on the first few pages of results. These are usually the websites that have the most relevant content.

If you want to get more traffic from Google and other search engines, make sure you use keywords throughout your site. This means using them in titles, headers, subtitles, and even in the body of your articles. If you do this, it will help people find what they’re looking for when they type in a keyword or phrase into their browser.

This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google.

Other resources to help you get started with blogging


Start your own blog checklist:

Here is a quick checklist to get you started with you website blow. Remember imperfect action beats inaction, get started and keep publishing.

  • Create your blog page then add the blog element

  • Add the blog element to your page and select if you want compact or list view

  • Start planning your blog topics by Identifying what resonates with your audience. If you are stuck you can use sites like - https://answerthepublic.com/

  • Create an outline serves your company goals.

  • Write conversationally, like if you were telling a story to a friend

  • Pick a catchy title.

  • Use several media types (gif, short video, or image) to deliver your messages.

  • Use data to back up claims or ideas - make sure to cite all sources❗

  • Have a call to action and or give your audience something to walk away with.

  • Take 30 minutes to edit your post.

Back to Blog

The Stakes are High

YOU’RE PAYING TOP DOLLAR FOR YOUR TIME AS THE OWNER…

STOP LETTING IT GO TO WASTE BY NOT HAVING A SYSTEM!

Hey there, fellow solopreneur! Are you tired of juggling multiple tasks and struggling to keep up with the endless stream of notifications, messages, and half-finished spreadsheets? It's time to streamline your workflow and take your business to new heights! At Flex, we offer more than just website and contact form creation – we provide a complete system that bridges the gap between your website, phone apps, direct messages, and other disconnected processes. With our help, you can finally regain focus on the things that truly matter and achieve the success you deserve.

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The Stakes are High

YOU’RE PAYING TOP DOLLAR FOR YOUR TIME AS THE OWNER…

STOP LETTING IT GO TO WASTE BY NOT HAVING A SYSTEM!

Hey there, fellow solopreneur! Are you tired of juggling multiple tasks and struggling to keep up with the endless stream of notifications, messages, and half-finished spreadsheets? It's time to streamline your workflow and take your business to new heights! At Flex, we offer more than just website and contact form creation – we provide a complete system that bridges the gap between your website, phone apps, direct messages, and other disconnected processes. With our help, you can finally regain focus on the things that truly matter and achieve the success you deserve.

Image Business Owner Doing Busywork

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Google Business Profile and Social Accountability

Online Training and Community Groups

Get Your Business On the Map

Are you frustrated with how your company is currently appearing in Google search? Maybe your business isn't on Google at all. If this is the case, then you need a Google Business profile. This will allow customers to easily access important info such as your phone number, directions, and business hours. In this course, I will show you how to create and optimize a Google Business profile to attract more customers.

Product logo for Get Your Business on The Map Training Videos
Product logo for Stay on the Map with Community

Stay On The Map w/ Community

Exclusive community for business owners that want to support each other with Google Profile tips and keeping accountable with social media, YouTube, and Google posting schedules.

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My quote proposals use to look different for every customer. Now with the Quotes App I just type in the prices & hit send! Plus, I got my weekends back & don’t need to worry about adding time cards on paper.

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Running a food truck and Bubble Tea Lounge I’m always on the move. Flex helps me keep the workflow organized and productive.

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I love the new QR booking app it saves me so much time! Now, when customers call I just send them to the link saving me 30 minutes each customer!

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Every Squarespace contact form was overwhelming one person, now the emails redirect based on the customers selection. Plus the customers can upload photos directly to the artist. This allows the customers to get booked much faster while increasing revenue.

Britton Asbury | Cloak & Dagger Tattoo

FAQS

What makes content marketing different from traditional advertising?

Content marketing focuses on creating valuable, informative, and engaging content that attracts and educates your target audience. It's about building a relationship with your audience by providing them with useful information, whereas traditional advertising typically involves paid promotional messages that aim for immediate sales. Content marketing builds trust and credibility over time, leading to long-term customer loyalty and organic growth.

How do you determine the success of a content marketing campaign?

Success in content marketing is measured by a combination of key performance indicators (KPIs) tailored to your specific goals. Common metrics include website traffic, engagement (such as likes, shares, and comments), conversion rates, and return on investment (ROI). We provide transparent reporting and analysis, allowing you to track progress and make data-driven decisions to optimize your strategy for the best results.

Can you help my business with content ideas and strategy?

Absolutely. Crafting effective content starts with a well-defined strategy. Our team of experienced content strategists will work closely with you to understand your brand, target audience, and business goals. We'll then develop a content plan that includes content ideas, topics, formats, and a publication schedule. Whether you need blog posts, social media content, email campaigns, or more, we have the expertise to create and execute a customized content marketing strategy that aligns with your objectives and helps you achieve sustainable growth.

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